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Wednesday, January 28, 2009

Build a Website and Make Money From It

Do you have a website? Did you know that you can make extra money from your website even if it's just a simple blog or a one-page showcase of your model train? Well, you can! You're probably not going to be the new Bill Gates but you could be giving out fancier Christmas presents next year (or treating yourself to something nice, if you're a Grinch) or simply help pay for the hosting of your website! So how exactly do you go about this? Keep reading!

Google AdSense

This is by far the most common way of earning extra cash from your site because it is so easy to do. Google AdSense is basically the placement of discrete text ads Sell structured settlement your site, based on the content. If your site is indeed about model trains, Google AdSense will place ads for model trains on your site. Every time someone clicks on one of the ads, you will be paid a proportion of the advertiser cost per click. You can either make these Google ads stand out on your site to try to get people to click on them or have them blend in if you prefer to maintain the aesthetics of your site.

For more information go to the Google AdSense page auto insurance comparisons googleadsense/login/en_GB/.

Affiliate Schemes

The second most common way of making your website make you money is to sign up to a so-called affiliate scheme. This is basically the promotion of specific companies' goods on your site. Should someone click through and purchase something, the company will give you a slice of the cake. Once you've signed up and placed the necessary bits and bobs on your site, all you do is sit back and watch the money roll in!

There are two slightly different types of affiliate programs; one type is run directly by the company itself (with this type all you do is choose a company who has an affiliate scheme and whose product might be of interest to the readership of your site). The web host Daily, for example, has an affiliate scheme that lets you choose from a variety of banners so that you can get one that fits best with your site. They will give you joining credit of 10 and 30% of any sales you've helped generate. Sounds pretty nice, doesn't it?

Here are some other companies with affiliate programs:

Amazon
eBay
iTunes

The second type of affiliate scheme is one found on one of the huge affiliate networks like Tradedoubler, for example. Hundreds of merchants are signed up to these networks hoping that potential affiliates will promote them on their sites. That makes things a lot easier for you - it's easy to find merchants that fit the content of your site, as they're all gathered in one place. In addition, you usually get good commission rates because the companies are competing against each other to woo you. It's usually free and once you've joined you'll be able to choose the best banners and text ads for your site.

In both types of affiliate schemes, you will be paid either a cash amount or a percentage of the sale that occurred as a result of someone clicking on the ad on your site. It's up to you how much you want to promote the product advertised on your sites. Some websites are specifically designed for the promotion of a Second Life money product and some of these websites make a lot of money. If you can build a site that gets a lot of traffic (that generates lots of sales), perhaps you CAN be the new Bill Gates!

Here are some of the top affiliate networks:
Tradedoubler
Commission Junction
Affiliate Future
Affiliate Window

About the Author:
Catherine Widdowson is part of the daily.co.uk/products/web-hosting/indexuk web hosting team at daily.co.ukdaily.co.uk, which also offers great value domain names and online shopping solutions.

ROI Analysis for Full Cycle Web Based Practice Management Software Solution

Full Cycle Practice Management Software will:

More efficiently utilize your schedule by using Resource Scheduling
Set-up scheduling rules based on your practice needs (by caregiver, room, equipment, procedure)
Maintain Caregiver Profiles
Maintain car donation charity Contract Fee Schedules
Set-up billing rules specific to your claim forms and payer contract requirements
Automatically track your collection efforts and all follow-up
Complete revenue reporting for financial reporting to stakeholders

Traditional Practice Management Software

Managing a practice should not include adjusting your practice rules to fit your software. The software should adjust to fit your rules. We will look at various aspects of a practice management software.

Scheduling

With a typical manual appointment book system, your employees invest much time in maintaining the book. Appointment rules are not built in the appointment book. Instead, your appointments may be based on the person speaking with your patient. If you are no longer using the book but instead using an appointment book software system, your appointment scheduling software may not maintain all appointment rules. Both of these types of systems hinders your ability to successfully manage all employees time (appointment scheduler, caregiver, front desk personnel) and provide quality patient care.

Lets take a look at a real world scenario. Patient A phones your office to schedule a follow-up to a wound care visit. Using book scheduling (either manual or software) your appointment scheduler must remember the rules for this type of visit. Unfortunately, Patient A is scheduled for a 15 minute appointment, but in reality the appointment includes time not only with the caregiver but also with a wound care personnel. Patient As appointment lasts 30 minutes. By the time Patient G is seen (assuming alphabetical patients) all appointments are 30-45 minutes behind schedule.

How much does this cost your practice? Lets assume Patient G has time constraints and was assured at time of scheduling he would be out of the office within 45 minutes. Patient G is now 45 minutes past his schedule time, and hasnt even seen the caregiver. Patient G may either leave your office (unseen) or complain loud enough in your waiting room for patients behind him to leave. If Patient Gs visit charge would have been $100, that revenue has just left your door. Let alone if other patients behind him leave as well.

If this is happens in your office, it does not happen only once. So, you must multiply that number by 3, 5, 10, times as often as this scenario happens within your practice.

Result A single patient leaving your office due improper appointment scheduling 3 times a month can cost your practice $3600 ($300 x 12 = $3600) per year. This cost is in addition to the employee labor costs involved to maintain your book schedule.

If you feel these projections are not accurate, you are probably correct. The costs are probably higher. The average charge is probably higher than $100. And, the frequency can be realistically higher than 36 lost appointments per year.

Billing

Billing errors can cost your organization thousands of dollars. This section analyzes manual billing pitfalls, costs to your organization, and proven ways to recover lost revenue.

Most billing errors can be eliminated prior to the submission of your claim. Managing these errors with little labor (i.e. people) intervention increases your overall profit. Relying on simple billing/claims software and/or personnel to remember specific billing requirements will result in an increase of denials and delayed cash. Instead, invest in billing software that has the capability of building your specific billing rules into the system. The system should allow for multiple claim forms. Your users should be able to view claim forms online, and reformat the claim online if necessary. The system should have the ability to automatically submit clean claims to the Payer, without human intervention. And most importantly, the system should contain your Payer specific rules for billing.

For example, some Payers have different billing requirements for the same procedure code. Your system should have the ability to generate a claim specific to the applicable Payer.. If your system does not have the capability of managing these types of rules, you are relying on personnel to catch the requirement up front and edit the claim prior to submission. Or, the claim will be submitted to the Payer and then denied for missing information.

Lets examine the cost of both processes (manual versus system built rules). If you are relying on a manual or simple billing/claims system, your process will typically be as follows. A claim is generated and reviewed by your office staff. The Payer requirement states the specific procedure code must be submitted with a letter of medical necessity. Your office staff must remember this requirement (in addition to the other multitudes of billing requirements Payers create). The charge is $500. The claim is mailed to the Payer without the LMN. Twenty days later a denial is received from the Payer, stating the claim is not eligible for anxiety disorder due to missing information. At this point, your staff will either remember what the missing information is, or more than likely contact the Payer for explanation. Your staff will then retrieve the LMN and resubmit the claim to the Payer with the LMN attached.

How does this cost your organization? Lets assume the initial charge is $500. Begin subtracting the personnel cost to review the claim up front, review the denial, contact the Payer, correct the claim, resubmit to the Payer, and then follow-up with the Payer regarding payment. On average, this would entail approximately 2 hours of personnel costs. Plus, the $500 receivable has been delayed at least thirty days, resulting in a lower margin to your organization.

Investing in billing software that allows you to build in Payer specific rules will increase your margin almost immediately.

Collections

Healthcare practices that do not invest in efficient billing and collection processes may find themselves in a cash crisis without resources to meet financial obligations. Your collection practices must be communicated, and adhered to, by all individuals within your practice. From communicating the patient responsibility, collecting this responsibility at time of visit, and thorough follow through until the account is paid in full should be one of your organization goals throughout time.

Understanding where you are today, and deciding on your organizations goal for the future should be the first step in developing your collection processes. So, first calculate your current days sales outstanding (the average time it takes to collect your receivables). To do this, divide your net sales by the number of days in the period (I consolidate school loan monthly to effectively manage your cash flow). For example, if your sales for month is $75,000, divide that by 30, which equals 2500.

Next, take the above number and divide it into your accounts receivable trade balance. For example, if you have $165,000 in total receivables, divide 2500 into that number, which equals 66 days. Therefore your days sales outstanding is 66 days. Once you calculate this number, you can effectively set reasonable goals and processes for your staff.

Payer collections will probably be the vast majority of your collection efforts. Therefore, it is imperative processes are in place that dictates your organizations follow up procedures. Your practice management system is the key to successful and timely collections of your accounts receivable. Timely follow-up on outstanding claims, denied claims, claims paid incorrectly, and delayed claims is a must.

Review your Payer contracts. What are the terms of payment? Does your state have legislation that dictates payment guidelines? Build your collection processes around these guidelines. For example, if Payer A contract terms is 30 days, you should be following up with the payer on day 31. Then, you should follow-up every 10-14 days from that point, until the claim is paid in full. Lets examine how not following these types of processes can cost your practice.

Assume your payer contracts all dictate 30 days payment of a clean claim. The first step you perform is to calculate your current days sales outstanding (i.e. DSO). Once you do the calculation, you find your average DSO is 66 days. In this example, you are financing your current expenses by services you performed 66 days ago. This is not an effective means for managing cash flow and becoming profitable. And, you are allowing your payer to delay payment for services you performed.

Ensure your Payers are abiding by the contract guidelines. You must be able to access their payment style and their ability to process your claims according to your contract. Once payer payment issues are discovered, they must be presented to Management, to assist in contract negotiations and improvements. How does this impact your practice?

If your payer contract stipulates 30 day payment upon receipt of a clean claim, and paid at 80% of billed charges, your staff must be able to determine if payment was made correctly. If the payer is paying your claims at 75% and you are writing off the remaining 5%, you are losing revenue.

Patient collections are an important part of your collection process as well. From the appointment each patient must understand his financial responsibility. That responsibility must be collected at time of service. If the amount is not collected, your collection processes must include how and when to collect any remaining patient responsibility.

Investing in a practice management system that will provide the tools to analyze your current state is crucial in the streamlining of your collection efforts. Your software should accommodate the multiple payer contract payment requirements, and the processes you have developed to collect any outstanding receivable. The more you can automate, the less likelihood of delayed collections. These processes must include both payer and patient collection efforts.

Revenue Reporting

In addition to scheduling, billing, and collections, your software must provide you the tools to accurately analyze your financial picture. These tools should be in the format of reports. These reports must have meaning to your organization. Understanding where your practice is today, and how you can improve will provide Management the necessary information to make important strategic decisions.

Performing routine financial analysis will quickly provide to you not only the items mentioned above, but will also quickly provide you the return on investment you have seen.

In summary, investing in a full cycle practice management system will quickly provide effective processes, streamlining of the A/R process, decreasing labor costs, and most importantly increasing employee productivity and your organizations profitability.

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