The vast majority of people trying to make money by marketing on line fail to do so because they try to walk before they can crawl and they tend to give up at the first hurdle. Others might manage the first and maybe even a second stumbling block but at some early stage on their marketing online adventure they simply quit because they actually spend more money than they make. (and we all know where that scenario leads to) cost u less auto insurance above facts might well seem obvious to anyone trying to get a handle on Internet marketing but amongst the many reasons for failure there are certainly two other critical factors not readily appreciated by the majority.
One of these is an apparent reluctance to get to grips with and to fully comprehend the all important difference between Marketing a product on line and Selling a product on line. A failure to understand this difference can be very expensive. The other all important factor is the failure by many to first seek help and training in the specific skills necessary for success. All Web owners, affiliates etc. must grasp and apply these skills before they can even hope to break away from the 'spend more than they make brigade'. Considerably more help and training in these skills is readily available for anyone interested in making serious money online.
Think about the joiner, the electrician, the engineer, the nurse, the doctor and what about the many semi-skilled personnel amongst us, all these people had to spend years, sometimes many years, learning, cultivating and developing their respective skills. With regard to internet marketing and making money online, of course one needs time to grasp, understand and apply the necessary skills -but it really isn't rocket science and it certainly doesn't take years to accomplish real financial success.
At this juncture it might be a good idea to start the positive ball rolling and talk about the Marketing online Tips that really make money, so here goes:
The difference between Marketing and Selling Marketing online or offline will be much more successful if you really understand the all important difference between Marketing a product and Selling a product. So what is marketing? It is simply a strategy used to find a customer with a need for a product and /or service and to establish how you as a seller might best meet that particular need and to realize a profit in the process. Find the customer. Meet the customers need. Supply to that need. Realize a profit.
You must look for and search out a market with specific needs and then supply the market in such a way that its needs are met. The market must have a need (it could be a need for a physical product, a service or for a solution to a problem) The Marketer's job is in finding the needy market. It wouldn't for example make much sense to try and market oil in the middle of a desert. Marketing gives the seller an opportunity of a Sale. Marketing in itself is not a Sale. The two are quite distinct - each having their own identity. Marketing feeds the channel for a Sale.
Highlight the difference between Features and Benefits Understanding the difference between features and benefits is extremely important in marketing copy, and the wise and successful marketeer uses this knowledge to great advantage. In a similar way to the Marketing versus Sales scenario the "Features" come before "Benefits". First you mention the features then you highlight the benefits.
All good marketing methods, whether by direct mail, magazines, newspapers or online articles,blogs, websites etc. involve copy (the written word) and copy should have a basic foundation consisting of a headline, often a sub heading, a main body, and most certainly a call to action. Within the body, of course we need to mention the features but we should do sparingly. It is the benefit or benefits the product or service gives to the potential customer that must be expressed and highlighted a way which makes the customer think - fantastic!! So this is how this will help me. A good example of a feature versus a benefit is - A firm takes delivery of a section of special top quality Swedish Tool Steel. Now those in the industry know that Sweden is one the best manufactures of steel in the world. However, as far as the company ultimately using this steel is concerned, the fact the steel is Swedish and is known to be of top quality is important but these are only some features of the steel. It is only when this steel is used for a specific job will any real benefits be found.
Caterpillar Tractor (once based near Glasgow in Scotland) bought the type of tool steel mentioned above and used it for punching out holes in metal plates. Punch life was increased by 150% and this saved Caterpillar an absolute fortune in tooling costs. This was the real benefit of buying the Swedish tool steel. (a true story)
A Strong Foundation for your Marketing Copy Almost everything we do in marketing involves copy, where we need to concentrate on various Headlines, the Body (or meat of the copy) and finally a specific Call To Action. This is what we mean by a good strong foundation.
Now to some, the above might seem to be obvious basic pre-requisites but it is surprising how many individuals still tend to pay lip service to these principles. ('more fools them' as the saying goes) Anyway, taking each part of the copy in turn: The Headline 90% of the success or failure of any marking copy, whether online or offline, depends on the Headline. You really can increase your sales by using powerful headlines. So, what magic powers should a headline have? Ideally it should:
* Attract immediate attention by using keywords such as action, discover, secret, who else, etc. --- and here's a beauty, if you can somehow or other use the word "testimonials" your results will shoot through the roof. *Relate a strong benefit to the reader (yes! back to benefits again!) *Appeal to the needs and self interest of the reader ie. What's in this for me ? *Set the appropriate tone and divert the readers thoughts to the main body. The Body This is where you describe in detail exactly what you are offering the potential customer. You need to outline the features of your product or service and more importantly highlight the benefits. (here we go again!) Seriously ,you must place emphasis on all the benefits. Benefits properly described bring out the emotions in people and this will make the sale.
Unless you have money to burn don't spend it on expensive testing. Carry out some basic testing if you must but better to find someone out there who is already getting results and then do what they do. In other words do some modeling .Use Google to find such people. The body is the main message and it should by way of keywords link back to the headline. The Call to Action This needs to be very specific in summary and needs to focus on and repeat precisely what is being offered and to clarify exactly how the reader can obtain whats on offer.. Don't assume that the reader will remember everything he or she has just read in the main body. If, for example, you are offering something that's FREE then repeat this in your call to action. If you offer a guarantee make sure you clarify this in your call to action.
" Don't forget to add your contact details in your copy. Tele.No. Email. Url Etc. It is known that somebody once spent $5000 on a beautifully prepared advert and somehow or other forgot to include his contact details. (Took him weeks to face his peers)
If you take on board and follow the basic procedures outlined above, you will build a host of satisfied customers and you will do so profitably. Your marketing online venture will therefore be successful.
Hi, My name is Hugh Wheelan. I live in Scotland in town called Glenrothes, 33miles from our capital city Edinburgh.
A loyal wife, 2 wonderful daughters(not that my wife isn't wonderful too), 3 lovely grandchildren, and of course my wee pal Mac (a Yorkshire terrier) completes my family. - and no I didn't forget the goldfish - we haven't got one!
Having had many years experience in sales and marketing offline, plus a few recent years similar experience online, I am currently involved in a new online project involving the training and coaching of web owners and affiliates on how to market online.
Throughout the last 17 years I have owned and operated a photographic distribution business selling and marketing mainly film and cameras. Currently "winding down" this business to reduce the traveling element and to concentrate on my online business.
For precise details on how to make a six figure income per month on line then you really must see these fantastic training videos at : www.moneykicker.comhttp://www.moneykicker.com
